The Complete Guide To
Getting Started With Veganism

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Everyone claims to be against cruelty to animals...

Yet these same people pay other people to slaughter animals for them...

Clearly, something is not in sync here.
All going vegan means is using your existing ability for rational reasoning to align your day to day actions with your existing ethical beliefs.

The most prominent and universal of these beliefs is that it is wrong to cause harm to animals.

As the following graphic 8-minute video, that documents standard industry procedures that animals go through on their way to supermarkets and butchers, makes abundantly clear...

Eating animals causes them immense harm.


"Yes, but we need to eat animals to survive, right?"

Are you implying that you cannot thrive in all stages of life without consuming animal products?

As the following video featuring Dr. Michael Greger MD from NutritionFacts.org makes clear...

Not only is eating animals unnecessary for optimal human health but can actually be extremely detrimental to our long-term health.

So...

If we all agree that it is immoral to cause harm to animals...

and eating animals causes them harm...

and eating animals is also unnecessary...

Then why does nearly everyone eat animals?

Because most people never ask themselves these questions.

These questions have uncomfortable answers.

The only logical result of this line of simple questioning is to stop eating animals.

Most people have been eating animals or animal products three times a day for their entire life.

The realisation that this habit is in direct opposition to the true direction of your own moral compass is an understandably uncomfortable confrontation.


There are lots of excuses people use to avoid admitting the true implications of this conclusion...

But at the end of the day it comes down to just one simple question...
Do you value temporary taste sensations over the life of an innocent animal?

While non-human animals may not have the same level of consciousness or awareness as humans do, they are still sentient beings capable of experiencing pain, pleasure, fear and joy. They can feel scared and they can feel loved, and they appreciate the difference.

Veganism does not mean that you necessarily believe non-human animals deserve equal moral consideration as humans, but we all agree on one thing: in their capacity to suffer, non-human animals already are our equals, and they deserve enough moral consideration not to be enslaved, exploited and slaughtered just because we like the way certain parts of their bodies taste.

And when you consider that 21st century technology is at the point where we can simulate the taste and texture of animal foods to the extent that they are indistinguishable from the real thing, eating animals is becoming an increasingly more laughable tradition every day.

So, if we want it to, plant-based food can even taste the same.

Today there are vegan versions of every food imaginable and veg-restaurants suitable for all budgets. There are countless vegan chef's on YouTube and an ever-growing supply of convincing vegan meat and cheese substitutes available in supermarkets worldwide.

But the nuts-and-bolts of veganism have always and will always be the most widely available and least expensive foods worldwide: fruits, vegetables, nuts, grains (rice, oats, barely, rye etc), seeds and legumes (beans, chickpeas, split-peas and lentils).
Before we get into the details of all the other reasons to go vegan, let's look at exactly what "veganism" is...

Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.
- The Vegan Society

In practice, this means vegans eat a plant-based diet that is devoid of all animal flesh, including fish, cheese, milk, eggs, honey and all trace ingredients such as gelatin, whey powder, casein and beef stock.

Vegans do not buy clothing made of leather, wool, silk, suede, fur or down, as these too are products of animal exploitation, as are any products tested on animals, like cleaning or beauty products.

Vegans also avoid supporting or giving money to zoos, circuses, animal racing and hunting organisations, rodeos, bullfights, or any other form of entertainment that exploits animals.

CLICK HERE TO BECOME IRREVERSIBLY VEGAN TODAY
By far the main reason people go vegan is for animal rights.

Because you recognise that there is no logical way to rationalise or justify supporting animal exploitation, so you simply stop paying for it to happen.

Vegan For The Animals
How would you feel knowing that the day you were born, somebody else had already planned the day of your execution?

The ethical argument for veganism is both the strongest argument and the simplest.

No matter how animals are brought up, whether they are grass fed, cage free, free range, whether they are raised for their flesh, eggs, milk or fur... all animals end up at the slaughterhouse, and...

There is no humane way to kill an animal that has a preference to live.

Humane is defined as: having or showing compassion or benevolence, which are clearly not compatible with slaughtering innocent beings.

humane

adjective

having or showing compassion or benevolence
compassion

noun [mass noun]

sympathetic concern for the sufferings or misfortunes of others
benevolence

noun [mass noun]

the quality of being well meaning; kindness

When you consider what the term "humane slaughter" actually means, it becomes obvious it's just a meaningless phrase that lets us feel good about our bad habits by putting the true nature of the situation out of our minds.

The ethical argument for veganism can be summarised in the following four points:
1) We shouldn’t harm animals unnecessarily.

2) The consumption of animal products harms animals.

3) The consumption of animal products is unnecessary.

4) Therefore, we shouldn’t consume animal products.
Sounds simple, doesn't it?

That's because it is.
Amount of Animals Slaughtered for Food Worldwide
...Since You Opened This Webpage...

0 marine animals
0 chickens
0 ducks
0 pigs
0 rabbits
0 turkeys
0 geese
0 sheep
0 goats
0 cows and calves
0 rodents
0 pigeons and other birds
0 buffaloes
0 dogs
0 cats
0 horses
0 donkeys and mules
0 camels and other camelids

These numbers do NOT include the many millions of animals killed each year in vivisection laboratories.

They do NOT include the millions of dogs and cats killed in animal shelters every year.

They do NOT include the animals who died while held captive in the animal-slavery enterprises of circuses, rodeos, zoos, and marine parks.

They do NOT include the animals killed while pressed into such blood sports as bullfighting, cockfighting, dogfighting, and bear-baiting.

Nor do they include horses and greyhounds who were exterminated after they were no longer deemed suitable for racing.

To us, it is just a meal. To the animals, it is their entire life.

If the above conservative estimates make you uncomfortable at all... that is normal.

If learning that 6 MILLION innocent animals are murdered every day of the year just because humans like the taste of their flesh or their milk is shocking to you, that is normal too.

These figures (and the true circumstances that these animals are forced to live in) are intentionally hidden from consumers behind big, dark, warehouse walls and questionable new laws designed to protect the privacy and profits of the animal agriculture industry.

These things - and a lot more - HAVE to be hidden from us.

Why?

Because what's going on behind those walls is so clearly wrong that not hiding it, not lying about it, not passing laws to help protect the privacy of the oppressors and not using the influence of a billion-dollar-per-year industry to guide government nutrition recommendation policies would result in widespread public outcry.

The kind of outcry like we have here in the West when we hear about people in China eating dogs.

(Which is really just a display of speciesism differing between cultures.)

But, as usual, people's true feelings are brought to light when the issue is closer to home.

It's easy to get angry at people overseas you see on the internet and TV for their cruel and unusual customs, but a little harder when it comes time to look at our own cruel traditions.

But when we do look at it... we see that it is so clearly wrong.

Click play on the video below to have one last look inside the pork industry...

But instead of just watching it...

Notice how you feel while watching the images and honestly ask yourself whether or not what you are seeing feels "normal", "natural", or "humane".
There is a reason it is a fun, family event to go to a farm and pick your own fruit...

While it's illegal to even see what's going on inside factory-farms and slaughter-houses...

And the reason is because when we do see it... it is so clearly wrong.
And the only logical conclusion from this is to stop giving your money to these industries...

To go vegan.

CLICK HERE TO BECOME IRREVERSIBLY VEGAN NOW
If refraining from causing nonsensical harm to some of the most vulnerable species on earth doesn't do much for you, then perhaps a more narcissistic aspect of veganism will appeal to you more...
Vegan for Your Health
In weight of what we just looked at above, and what's coming next, the only thing you really need to know from a health perspective is that...

You CAN live a long, healthy, completely normal, functioning life without ever eating animals.
There is no essential nutrient that naturally occurs in animal foods that can't also be found - in greater quality - in plant foods.

Plants nutrients also come without the added baggage that animal nutrients do.

A whole-food, plant-based vegan diet is completely devoid of trans fat, saturated fat and dietary cholesterol - three things occurring naturally in nearly all animal products that all have no useful, long term purpose in the human body other than to cause disease.

Below is the position of the largest organisation of nutrition professionals on the planet regarding plant-based diets...

"Appropriately planned vegetarian diets, including total vegetarian or vegan diets, are healthful, nutritionally adequate, and may provide health benefits in the prevention and treatment of certain diseases."

- The Academy of Nutrition and Dietetics
The Academy of Nutrition and Dietetics is the largest organisation of food and nutrition professionals in the world. It represents over 100,000 credentialed practitioners — registered dietitian nutritionists, dietetic technicians, registered, and other dietetics professionals holding undergraduate and advanced degrees in nutrition and dietetics. (more)

Did You Know?

Tolerable upper intake levels set by the National Academy of Medicine (NAM) are used, in part, for estimating the percentage of the population at potential risk of adverse effects from excessive nutrient intake.

The NAM did not set "tolerable upper intake levels" for trans fat, saturated fat, and cholesterol because ANY INTAKE LEVEL ABOVE 0% increased LDL (bad) cholesterol - and these three food components are unavoidable in diets containing animal foods.

Click play on the video to the right for more information.
Here are some specific quotes on the surprising benefits of going vegan from renowned medical doctors and nutritional scientists.
"The people who eat the most animal protein have the most heart disease, cancer and diabetes."

- T. Colin Campbell, PhD
  • An American biochemist who specializes in the effect of nutrition on long-term health and disease, especially cancer.
  • A Professor Emeritus of Nutritional Biochemistry at Cornell University.
  • The author of over 300 research papers, and three books:
    - The China Study (2005 - which became one of America's best-selling books about nutrition)
    - Whole: Rethinking the Science of Nutrition (2013) and
    - The Low-Carb Fraud (2014)
"People feel poorly because they are nourished by foods you wouldn't feed to your dog and cat. The rich western diet is full of fat, sugar, cholesterol, salt, animal protein - all the wrong foods for people."

- John A. McDougall, M.D.
  • McDougall has written several books, with his wife Mary contributing recipes, that sold more than 1.5 million copies as of 2008.
  • An American physician who has written that degenerative disease can be prevented and treated with a low-fat, whole foods, vegan diet.
"We should all be eating fruits and vegetables as if our lives depend on it - because they do."

- Michael Greger, M.D., FACLM
  • A physician, author, and internationally recognised speaker on a number of important public health issues.
  • Founder of NutritionFacts.org - the only non-commercial, nonprofit, science-based website to provide free daily updates on the latest in evidence-based nutrition
  • Multiple New York Times Best Selling Author with six published books, including: How Not To Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease (2015) and The How Not to Die Cookbook (2018).
"Think about it: Heart disease and diabetes, which account for more deaths in the U.S. and worldwide than everything else combined, are completely preventable by making comprehensive lifestyle changes. Without drugs or surgery."

- Dean Ornish, M.D.
  • An American physician and researcher.
  • He is the president and founder of the nonprofit Preventive Medicine Research Institute in California and a Clinical Professor of Medicine at the University of California.
  • The author of Dr. Dean Ornish's Program for Reversing Heart Disease and Eat More, Weigh Less.
  • A well-known advocate for using diet and lifestyle changes to treat and prevent heart disease.
"Meat consumption is just as dangerous to public health as tobacco use."

- Neal Barnard, M.D., F.A.C.C.
  • Non-profit executive, author, public speaker and medical researcher.
  • Dr. Barnard has authored more than 70 scientific publications as well as 18 books, including the New York Times best-sellers Power Foods for the Brain, 21-Day Weight Loss Kickstart, and the USA Today best-seller Dr. Barnard’s Program for Reversing Diabetes.
  • Founder and President of Physicians Committee for Responsible Medicine.
  • 2016 recipient of the American College of Lifestyle Medicine’s Trailblazer Award
"You cannot escape from the biological law of cause and effect - food choices are the most significant cause of disease and premature death."

- Joel Furhman, M.D.
  • Board-certified family physician with over 25 years experience in nutritional medicine.
  • His book Eat to Live was on the New York Times bestseller paperback list for 90 weeks.
  • 25 years of experience caring for more than 10,000 patients with serious medical conditions and in most cases facilitating their recovery via nutritional methods.
"The most powerful medicine is at the end of your fork, not at the bottom of your pill bottle. Food is more powerful than anything in your medicine cabinet."

- Mark Hyman, M.D.
  • Director of the Cleveland Clinic Center for Functional Medicine.
  • Chairman, Board of Directors, The Institute for Functional Medicine.
  • Medical editor at the Huffington Post.
    (read more)

Statistically, the number one reason that everyone alive today is most likely to die is from heart disease.

A whole-foods vegan diet is the only diet that has ever been shown to prevent and reverse heart disease in all stages.

That's right, the number one killer worldwide is preventable and reversible through a whole-foods vegan diet alone.

But don't just take my word for it...

Not only does has a vegan diet been shown to be incredibly beneficial to un-healthy people suffering from "the normal ails of ageing" - which is really just the biological law of cause and effect catching up with you - but even those currently in good shape might notice improvements...

Like this guy...

Patrik Baboumian World Record Holding Vegan Strong Man
"This is a message to all those out there who think that you need animal products to be fit and strong.

Almost two years after becoming vegan I am stronger than ever before and I am still improving day by day.

Don't listen to those self proclaimed nutrition gurus and the supplement industry trying to tell you that you need meat, eggs and dairy to get enough protein.

There are plenty of plant-based protein sources and your body is going to thank you for stopping feeding it with dead-food.

Go vegan and feel the power!"

- Patrik Baboumian

  • 2011 Germany's Strongest Man
  • 2012 European Champion in Powerlifting Class – 140kg division (GPA)
  • 2012 World record Beer Keg Lifting (150.2 kg)
  • 2012 World record Front Hold 20 kg (1:26,14 minutes)
  • 2013 World record Yoke-Walk - 550.2kg over 10m in Toronto
  • 2015 World record Yoke-Walk - 560kg in 28 seconds
Click play below to hear inspiring stories from some more vegan athletes...
And don't forget these great vegan athletes...
"A vegan diet is one of the best things you can do for your health and the well being of our planet."

- Robert Cheeke
  • 2005 INBA Northwestern USA Natural Bodybuilding Overall Novice Championship
  • 2006 Natural Bodybuilding World Championships
  • 2009 Northwestern USA Natural Bodybuilding Championships - 1st in class
"With being vegan and avoiding animal products of any kind, my policy has always been to just do the best I can. No one’s perfect, but we can’t let that stop us from trying to be better, right?"

- Steph Davis
  • A climber who has tackled some of the toughest climbs in the world and achieved a number of firsts. She has been a high-profile climber for 25 years and is known as one of the most successful climbers globally.
  • The only woman to have free-soloed at 5.11 grade (without safety equipment).
  • First woman to climb the icy peak of Argentina’s Torre Egger in one day
  • First woman to free climb Salanthe Wall on El Capitan
  • 2nd woman to climb El Capitan in one day (900 meter vertical climb)
"I've found that a person does not need protein from meat to be a successful athlete. In fact, my best year of track competition was the first year I ate a vegan diet."

- Carl Lewis
  • Voted "Sportsman of the Century" by the International Olympic Committee, elected "World Athlete of the Century" by the International Association of Athletics Federations and named "Olympian of the Century" by Sports Illustrated.
  • The only man to successfully defend an Olympic long jump title.
  • Outdoors, Lewis jumped 14 of the 20 furthest ancillary jumps of all time.
"Once I learned how to be a healthy vegan by eating the right foods my performance improved dramatically."

- Brendan Brazier
  • A former professional Ironman triathlete and a two-time Canadian 50km Ultra Marathon Champion.
  • Regarded as one of the world’s leading authorities on plant-based performance nutrition.
  • Works as a training coach with several NHL, NFL, MLB, UFC, and Olympic athletes.
"What motivates me to continue being vegan is proving to the world that you can be strong and healthy without eating animals. I’m living proof!"

- Jehina Malik
  • Jehina has been vegan from birth and competing in bodybuilding since age 19.
  • In 2013 she won first place in women’s physique and first overall at the NPC Eastern USA Bodybuilding Championship.
  • In 2014 at her first international show, Team Universe, she was awarded a Pro Card by IFBB. This made history as she was the first ever bodybuilder who has been vegan since birth to receive it. By 2019 she had competed three times as an IFBB Pro Physique competitor.
Even if you personally may NOT enjoy athletic pursuits...

The purpose of showing you these examples of some extremely successful vegan athletes is just to illustrate that...

The myth of needing animal products to be either strong, fit, or to be in shape is totally false.
And like I said earlier...

As fascinating as studies of the health benefits of a whole-foods vegan diet can be...

And as inspiring as the achievements of plant-based athletes are...

In light of all the other reasons to go vegan...

The only real take-away you need from a health perspective is to know that you CAN live a long, healthy, completely normal and functioning life without eating animals.
Just like this gentleman, Ellsworth Wareham - born in 1914 and still mowing his own lawn into his 100th year - who was vegan for the last 50 years of his life...
Now, if you're done worrying about yourself...

There is an aspect of going vegan that is much more important to consider...
Vegan for the Planet
The Leading Cause of Everything?

Climate change. Ocean dead zones. Fisheries depletion. Species extinction. Habitat destruction. Deforestation. Fresh water usage. Greenhouse gas emissions. Oceanic pollution. World hunger. Food safety. Global sustainability.


Animal agriculture is a leading cause of many major environmental problems we face globally and domestically—most importantly, climate change.
(more)
Here is a short, 5 minute clip that gives a comprehensive introduction as to why veganism is the most sensible lifestyle choice for anyone who legitimately cares about the environment.

(Below this video is shorter clips and more information.)
I know that, at first, the connection between our food and our environmental concerns doesn't seem so clear cut...

Just as the first time you hear that replacing animal and processed products with whole plant foods will greatly improve your health it may seem a little weird...

But then you keep on digging and you discover that, just like "humane slaughter" is an intentionally misleading oxymoron designed to make the public comfortable participating in things they otherwise would feel very differently about...

So too are idioms like "sustainable fishing", "eco friendly meat" and "free-range eggs" nothing but empty, meaningless terms espoused by a dying industry desperately trying to stay afloat.
Further Environmental Information...
Global Warming
  • Livestock and their byproducts account for at least 51% of all worldwide greenhouse gas emissions. (1, 2, 3)
  • Emissions for agriculture projected to increase 80% by 2050. (1)
  • Animal agriculture is responsible for 18 percent of greenhouse gas emissions, more than the combined exhaust from all transportation. (1)
Fresh Water
  • 5% of water consumed in the US is by private homes. 55% of water consumed in the US is for animal agriculture. (1)
  • 9500 litres of water are needed to produce 0.5 kg of beef (1, 2) and 1,000 gallons of water are required to produce 1 gallon of milk. (1, 2)
  • Animal Agriculture is responsible for 20%-33% of all fresh water consumption in the world today. (1, 2, 3)
The Oceans
  • Livestock operations on land have created more than 500 nitrogen flooded deadzones around the world in our oceans. (1, 2)
  • We could see fishless oceans by 2048. (1, 2, 3)
  • As many as 2.7 trillion animals are pulled from the ocean each year. (1, 2)
  • As many as 40% (63 billion pounds) of fish caught globally every year are discarded (by-kill etc). (1, 2)
World Population
  • World Population grows 228,000+ people everyday. (1, 2)
  • 82% of starving children live in countries where food is fed to animals, and the animals are eaten by western countries. (1, 2, 3)
  • We are currently growing enough food to feed 10 billion people. (1, 2, 3)
Wildlife
  • USDA kills millions of wild animals each year—over 2.7 million in 2016 alone—using methods that endanger humans and kill countless pets. (1)
  • Ten thousand years ago, 99% of biomass (i.e. zoomass) was wild animals. Today, humans and the animals that we raise as food make up 98% of the zoomass. (1, 2)
  • Washington state killed the wedge pack of wolves. (1)
Rainforests
  • Animal agriculture is responsible for up to 91% of Amazon rainforest destruction. (1, 2, 3)
  • 1-2 acres of rainforest are cleared every second. (1, 2)
  • The leading causes of rainforest destruction are livestock and feedcrops. (1, 2, 3)
  • Up to 137 plant, animal and insect species are lost every day due to rainforest destruction. (1, 2, 3)
Compared to a meat-lover for their food, when you follow a vegan diet you will produce the equivalent of:

  • 50% less carbon dioxide,
  • Use 1/11th oil,
  • 1/13th water, and
  • 1/18th land.
Each day, every person who eats a vegan diet saves:

  • 5000 liters (1,100 gallons) of water,
  • 20 kg (45 lbs) of grain,
  • 30 sq ft (2.8 sq m) of forested land,
  • 20 lbs (9 kg) CO2 equivalent,
  • and one animal’s life.

CLICK HERE TO BECOME IRREVERSIBLY VEGAN
How Do I Go Vegan?
Make the Transition.

Give up animal products overnight, or take your time and replace them all with plant alternatives over a three month period.

The speed isn't really the point.

The point is to do it in a way that will make it irreversible.

To do it with specific intention and know exactly why you're doing it.

BECOME IRREVERSIBLY VEGAN TODAY
Education Enhances Effectiveness.

The longer you stay vegan, the greater positive impact your lifestyle has on all the issues discussed above.

Hence, effectiveness is key: it's better to take a little longer to transition and have the vegan lifestyle become permanent than it is to "jump in the deep end" only to get disillusioned shortly thereafter.

The best way to make your transition effective (permanent) in the long term is to educate yourself at the same time as quitting animal foods for good.

Clearly, our culture is not going to go out of its way to educate you about this - in fact it does the exact opposite, spread misinformation about the benefits of a vegan lifestyle - so you need to take responsibility for accurately educating yourself.

I always recommend reading books, as I find them to be the most information-dense medium, but use whatever medium will get the information into your mind the best.
I strongly suggest reading one book every month, watching one documentary every week and watching nearly any YouTube video on any aspect of veganism that interests you once daily.
You're here reading this page for a reason.

Right now there are more vegans on earth than ever before in recorded history.

Due to the internet, it's also easier to connect, learn from and share with all these likeminded people than ever before.

There really has never been an easier time to go vegan than right now.
If the information on this page makes sense to you...

Then what do you think is the most sensible thing to do about it?
“The time will come when men such as I will look upon the murder of animals as they now look on the murder of men.”

― Leonardo da Vinci
Dear Vegans...

Thank you for your compassion.

Thank you for your understanding.

Thank you for your strength.

Thank you for your determination.

Thank you for being our voice.

Thank you.

Still Have More Questions?

It's normal to be very curious about this topic when you are first exposed to it, and I wouldn't be surprised if there are still some unanswered questions you have that, once answered, will let you continue your vegan journey with a clear mind.

And I assure you, they can be answered.

If you're curious for more vegan information, then hit the button below and head over to the blog post I made that contains the most useful and accessible online resources for all vegan information from evidence-based nutrition advice to mouthwatering recipes to de-bunking absurd vegan-myths...

Click here to see The Most Useful & Informative Vegan YouTube Channels.
Want to Easily Stay Vegan For Life?

Staying vegan can unfortunately prove difficult for some people, even if their heart is behind it 100%.

There are lots of resources for going vegan, but they always neglect how to stay vegan for life, which is equally as important.

To address this issue once and for all, I have written an entire book on this subject for people who are serious about staying vegan for life.

This easy to read guide makes staying a healthy, ethical vegan for life as straight forward as something this important deserves to be.

Click below to learn more.

Become Irreversibly Vegan Now