Online Activism: How Well Intentioned Vegans Are Hurting The Cause

It's hard not to notice the enormous amount of vile comments and cringy arguments on social media. The topic of Veganism is no exception. Many vegans, including me, get fired up sometimes, especially when we constantly get to witness the most absurd, illogical and uninformed arguments there is. Or when we hear the same eye-rolling excuse over and over for the millionth time... or when we get mocked by many others for our stance against consuming animal products. 

I want you to know that I am fully aware of the abuse, trolling and mockery vegans face everyday in social media and in the real world. But in this blog article, I want to shed light on something many fellow vegans might have overlooked: the way we vegans communicate with others in social media.

But before we continue, I wanna show you how many people perceive vegans. The following snapshots are only some of the facebook comments I stumble upon every now and then:




What this person described in his comment is what he and many other non-vegans feel and perceive vegans as: pushy, preachy, rude and crazy. To say the least. I understand that whatever you do, good or bad, people will always have something negative to say about you, that's life. People like to find the bad in people and they like to generalise based on the actions of some.

Many vegans would justify these kinds of accusations with "but that's just their conscience, they don't want to feel guilty and that's why they make excuses and say these things about us" etc. While this might be true and unavoidable, to an extent, it doesn't negate the fact that an overwhelming number of vegans on social media are rude, insulting and belittling to others.

Here are some of the comment/replies to a pro-vegan Facebook video. Also notice the likes and support they get.

Sounds just like bullying to me.... And who the hell wants to do what their bully says?

Articles and videos are quickly shared where hundreds or even thousands of vegans flock in to comment on every vegan related post or video to give their opinion, vent their frustration on the subject, point out non-vegans hypocrisy and crush their illogical fallacy. This is great, and I encourage you to keep doing it. There is nothing wrong with sharing, liking and commenting on these posts but it's time for us to address and question the way some of us are doing it.

I am sure you agree that the point of typing a comment and debating with other non-vegans in social media is to spread awareness and maybe convince people to go vegan, right? Well, if we really want to draw more people's attention to this cause and change that negative perception online and in the real world, then we all need to change our attitude, language and tonality.

“Most people would agree that practising integrity precludes shaming. Integrity is the integration of values (such as compassion and justice) and practices, and when we shame others, we violate such values. So, shaming others — vegans and non-vegans alike — is simply unethical”
Dr. Melanie Joy

Vegans are the most passionate activist I've ever seen and it's no surprise that we can easily get frustrated, angry, judgmental and reactive when a non-vegan makes an argument, an excuse or mock's us, because, we know the truth is on our side. But our passion for the cause usually leads us to... Well, this...

So how do we fix this?

Below I have outlined some tips/points to seriously consider before posting any comment or when debating anyone online.

1. Realise you have about zero credibility online

The difference between talking to people face to face and talking to them on social media is the fact that we have zero credibility on the internet. We are total strangers, just a random person behind our screens. Most of the time they don't know who we are, at all, so don't expect them to listen to you telling them that what to do, to the point of changing something they have been doing all their life! This anonymity and lack of immediate social feedback is the main reason why it so easy to insult, talk down and show disrespect to strangers on social media than it is face to face. (Which, ironically, most people who post like this online don't do.)

2. Show the utmost respect

Yes, that includes respecting those who disagree with us and those who mock us. 

A recent survey we conducted that was taken by more than 800 vegans in Australia asked the question, directed at those who have actually convinced someone to go vegan, “How did you do it?” And the answers had a striking similarity. The top answers were: be respectful, don't be pushy, don't tell them what to do and set an example.

“If they respect you, respect them. If they disrespect you, still respect them. Do not allow the actions of others to decrease your good manners, because you represent yourself, not others.”
- Unknown

Next time you're about to write a comment, ask yourself: does my comment show any sign of disrespect? Or does it show rudeness? Am I being nice? Am I treating them as an equal? 

3. Avoid arguments

“You can’t win an argument. You can’t because if you lose it, you lose it; and if you win it, you lose it. Why? Well, suppose you triumph over the other man and shoot his argument full of holes and prove that he is non-compos mentis. Then what? You will feel fine. But what about him? You have made him feel inferior. You have hurt his pride. He will resent your triumph... A man convinced against his will Is of the same opinion still."
- Dale Carnegie, How to Win Friends and Influence People

4. Answer their question to the best of your ability

Don’t drift off topic. Don’t assume that they know and don’t get frustrated because they don’t know about something you know more about. Yes, people still think protein can only be obtained from animals. Yes, people still think that they can’t survive without meat, and lots of much weirder things. And so did I at one point.

Just because you heard these arguments a thousand times, it doesn’t make the person making them stupid and illogical. I used to think and make the same illogical points two years ago and you probably did too! And if someone back then called me cruel and uneducated I would be angry too and probably be pushed away or too discouraged to further explore veganism. Non-vegans might be uninformed but it is our job to educate them respectfully with facts.

"Always be the vegan you wish you met before you went vegan”
- Unknown

Non-vegans might be uninformed on this particular subject but it is our job to educate them with facts and show them where we get our information from, which leads me to my next point...

4. Always back up what you say

As I mentioned above, no one knows who you are. You have zero credibility on Facebook and social media, so when you say things to a stranger online, you will need to back up your claim by showing them where you got that information from and how credible your source is.

The more credible and high profile your source is the more compelling your argument is. Mentioning peer-reviewed articles from Harvard, UN studies or a statement by a renowned best selling author or a respected doctor will add so much credibility to your argument and leave no room for them to claim or make up excuses.

It is so easy to find links and references for everything. Google is your friend.

5. Don't tell them what to do

Instead of commanding and telling people what they should do, why not encourage them to do their own research on it? Show them how they can do it, recommend documentaries, videos, articles, books, etc and add links for them to explore more, especially links that aren’t from fully vegan websites because some people think that information from vegan sources are only there to "push vegan propaganda down their throat!" 

6. Relate to others

Show them that you are the same as them, that you are a regular person, not a weirdo, not in part of a cult (sadly that's what some people think of us), show them that you're not different than them. I usually tell people that I used to eat as much meat or even more then they could imagine, that I never thought I would become a vegan, not in a million year but then I found out about... blah blah. Or you could say something simple before you start communicating your point like “I see where you coming from, I used to think the same but…”

7. Let it Be

Last but not least, refrain from commenting if you can’t answer their questions. I remember when I first became vegan, I didn't know everything and I got caught multiple times with hard questions from friends and family that I couldn't answer properly but I always had the urge to, because I knew I was right, but because I couldn't articulate my answers properly, I swallowed my pride and didn't say anything.

It's much worse to give a misinformed or an incorrect answer and get caught than to not answer at all. Alternatively, do your homework before replying. The good thing about communicating online as opposed to in person means you can easily google any question or argument to help you come up with the best response for any situation. 

Extra Recommendations:

If you want to improve your communication and persuasion skills and take it to the next level, then I recommend reading and watching the following:

Whether you realise it or not, your comments on social media is a form of activism. It is our own responsibility to ensure effective activism. We all can try our best to overshadow this negative image we have been associated with and start attracting more people to veganism by simply being respectful, kind and compassionate to all, regardless of how they are towards us.

Feel free to spread this message by sharing this article, and don’t be shy to voice your thoughts and ideas if you have any, I would love to hear them. :) 

- Hish

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